ZetaDisplay’s business idea is to sell a product concept, Mobile Active Display System™, to major retailers and brand name suppliers, with the aim of increasing the sales of selected products. This means an increase in customer utility for both the stores and the brand name suppliers, to achieve more profit.

The product concept includes portable display stands to show advertising films and offers. The display stands receive their information via wireless communication. Software controls what is shown, how it is shown and when it is shown in each individual display. We can combine our portable display stands with large format plasma displays. There are additional services, such as project management, installation, service and training. We also arrange operating agreements with continuous preparation of films and offers.

 

ZetaDisplay’s product concept must not be confused with ordinary advertising on store TV sets or large format plasma displays that are permanently suspended from the ceiling. Since the portable displays can easily be moved around the store, the store’s dynamics are increased. Our displays help customers to make a choice while they are close to the product.

 

The ZetaDisplay product concept enables the presentation of such features as advertising films and offers in a new way, adjacent to the actual products where the customer chooses. Using the ZetaDisplay product concept improves the influence of both brand suppliers and the store on customers to choose the products in question. The positioning of ZetaDisplay can be summarised as: ”make the customers’ choice yours”®