Legekæden A.m.b.a. has, with its 63 retail stores around the country, a desire to strengthen its current communications, and not least the impressions made on both children and their parents. This will be implemented by an investment in a Digital Signage solution from ZetaDisplay, that is also expected to create increased sales. ZetaDisplay is to implement its solution next year.

Legekæden obtained its inspiration from the Ringo toy chain in Norway, that entered into an agreement in 2008 with ZetaDisplay Norge concerning a Digital Signage solution for 100 retail stores. Ringo has since proven that their aim of increased interest and sales has met with great success.

"Going into a toy shop should be an experience for both children and their parents. An experience that should culminate in creating a sale. Here we see Digital Signage (also called InstoreTV) as a unique method of communication, that will at the same time giving Legekæden’s stores a lift so that they shall be seen as more modern stores," says Morten
Li-Nielsen, Director of Legekæden A.m.b.a.

"We are very proud to know that an existing chain store customer is able to help in obtaining a new client for us, thanks to fantastic results. With our Scandinavian organisation, we have just the right possibility to gain experience in one country and use it in another," says Leif Liljebrunn, CEO of ZetaDisplay AB. ZetaDisplay works with different methods to measure the effects."Our clients have a variety of values that they wish to improve with Digital Signage, and this is where we can be of assistance by developing the right Digital Signage concept, that meets their needs," continues Leif Liljebrunn.

If you have questions please contact:

ZetaDisplay AB
Managing Director Leif Liljebrunn
Telephone: +46 070 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com

ZetaDisplay Danmark A/S
Managing Director Patrik Thelin
Telephone: +45 41 23 64 44
E-mail: patrik.thelin@zetadisplay.com