An increasing number of companies are discovering that Digital Signage (digital motion media) can considerably boost their sales. A recent survey showed that marketing managers for 120 Scandinavian retail chains think that in−store TV is the medium that will show the highest growth, after the Internet, in the next few years!

Also many other kinds of company are using this new medium for presenting their profiles in public environments. ZetaDisplay wants to pioneer the development of digital active media and has started ZetaNews to increase knowledge about the new medium. We are distributing the magazine free to those of you who are interested in the latest news about marketing.

In this second edition we are presenting the results of a large Scandinavian investigation into in−store TV. We are also putting the spotlight on successful investments in Digital Signage made by Swedish, Danish, Norwegian and Finnish companies. We're talking about ICA, Thomas Cook, Ringo, Euromaster and RAY. We are also giving tips on what companies should bear in mind when using the new medium for communication, and presenting the latest research news.

This new media channel is rapidly growing and you are most welcome to follow developments with ZetaNews! You are also welcome to contact us or our colleagues directly in order to find out more about how your company can communicate with the help of digital active media.

If you have questions please contact:

Leif Liljebrunn, CEO ZetaDisplay AB
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com

Joakim Hansson, Business Area Manager Sweden ZetaDisplay AB
Telephone: +46 70 845 80 50
E-mail: joakim.hansson@zetadisplay.com