ZetaDisplay AB, which is a leading supplier of platforms for active media, has now started a magazine focusing on digital active media. This is the customer magazine, Zeta News, which will be distributed free to clients, the branch and business press, and to others who are interested in marketing in retail stores and public areas.

 

Digital active media is a relatively new and fast growing media channel. It covers systems for placing advertising, profiling and general information on to digital displays, that can communicate sound and images, including films. The displays in any particular installation can be updated continuously and individually. Typical application areas are in retail stores, shopping centres, hotels and airports. 



 

“The point of distributing a magazine about active media is to increase knowledge about this new media,” explains ZetaDisplay’s Deputy MD, Leif Liljebrunn.

“The principle aim is that we want to lead the way in development and position ourselves as the qualified supplier which is setting the branch standard. We can do this by presenting examples of effective solutions that have increased sales and strengthened the profiles of our client companies.



 

Earlier this year we also took the initiative in setting up a research academy that has the purpose of increasing the knowledge of how active media can influence the behaviour and purchasing decisions of consumers. The idea is that we can channel interesting results out to the branch by means of our magazine.” 


 

The first issue of ZetaNews shows how the Ice Hotel, ICA, Team Sportia and Mäklarhuset have used rörliga media to increase sales and strengthen their profiles. It also contains a presentation of the new ZetaDisplay research academy Retail Academy and good advice on how to make effective use of active media. It will be published a couple of times a year, but this frequency will vary according to access to interesting client projects and research results. 

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19 October 2007



ZetaDisplay AB (publ) 



 

For enquiries please contact:
Leif Liljebrunn, Deputy MD, ZetaDisplay, tel: +46 (0)70 845 80 52, E-mail: leif.liljebrunn@zetadisplay.com

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