Content production

It is usually said that “Content is King”. This also applies in our case, where we talk about following the customer all the way until he or she makes a decision. A distribution network without relevant content is absolutely not what we are trying to achieve.

With the aid of our own organisation and subcontractors we produce the content that the client wishes to have on the displays. This can be anything from graphical products to films. We choose the best suited technology, depending on what the purpose of the message may be. In many cases it is also a matter of acting as a co-ordinator between the client’s campaign planning, with for example different types of offer, contact with branded suppliers to produce profile films and combining these with the profile of the store and desire for specific offers.

This is a process that should be automated and made as cost-effective as possible. Most often the client has no natural organisation that can deal with this process. It is a new way to work, and it is usually simplest to get it done outside the client’s own organisation, at least initially.

Do you want to see some of our productions? Please have a look at our films by choosing them on the right hand side video box. Feel free to visit us again shortly - new productions will be published continuously.

ZetaDisplay_media-spec_eng.pdf 0.35MB

Video