Concept testing for motion media in store

Once a pilot installation has been chosen, with different zones, and agreement has been reached with the client on what value it is hoped that the installation will create, controlled testing should be performed. Through our experience and together with expertise in this area, among other things from the ZetaDisplay Retail Academy, we have prepared a number of models in order to perform thoroughly developed tests.

Depending on the intended scope of the future installation, measurements of the results can be made over a short or long period, covering a few or many stores. Tests are always performed in a number of stores simultaneously, and with the aid of several aids, providing continuous experience during which we can refine the installation and optimise the value for the chain. The locations of the displays can be decisive, as can their size, and the best suitability of the content.

Once the tests are completed we prepare a report on the results and recommend to the client what should be done to go further. After this it is time for the next step – the Roll-out.